PO Box 26
Applecross WA 6953

Tel: +61 0419 930 987

Contact email form

About Us

Ideology’s directors are Ross and Wendy Dowling. Together they have travelled the world advising governments, businesses and universities in the sound development of sustainable tourism.

They have worked on tourism development in a host of countries including China, Iceland, Malaysia and Oman. They have conducted industry workshops and seminars on a host of topics such as ‘Service Quality’ and ‘Tour Guiding’ and they have convened many global tourism conferences including two inaugural global conferences ‘Hosting the World’ (Malaysia, 2002) and ‘Global Geotourism’ (Australia, 2008).

They are tour guides and in recent years they have led an international tour to the Antarctic and taken Australian university students to Borneo, Malaysia. Finally they are regular onboard lecturers on some of the world’s leading cruise ships.

Ross K Dowling OAM

Headshot Ross DowlingBSc (Geology), MSc [Hons] [Geography], PhD (Environmental Science)
Grad Dip Ed Admin, Dip Tchg, Dip Sec Tchg, Dip Rec & Spt
Ross has over 30 years experience in tourism consultancy, research and education. He is has provided advice for the industry in many countries around the world. In recent years he has established a Tourism degree for Emirates Airlines, United Arab Emirates; convened a number of International Tourism and Hospitality Conferences in Malaysia; lead an Australian team giving Tourism Industry Development Workshops for the Vietnam Government; completed an extensive consulting tour on Ecotourism throughout China, Hong Kong and Macau for the Chinese Government; advised on Tourism Development for the Sultanate of Oman, and conducted a Summer School unit on Geotourism & Geoparks for the University of Iceland.
Internationally he is an Advisor, UNESCO Global Network of National Geoparks (France), Advisor, Asia Pacific Geoparks Network, and Co-founder, International Cruise Research Society (Germany).
In Australia he is Co-founder and Director of Ecotourism Australia, a Board Member of Australia’s Coral Coast Tourism Region, Chair of the Australian Geoparks National Committee, as well as an Advisor to Cruise Down Under. In Western Australia he is Chair of the Forum Advocating Cultural and Eco Tourism (FACET), a Council Member of the Royal Automobile Club, a Member of the Conservation Commission, and the Minister of Tourism’s appointee to the Council of the National Trust.
He has been awarded an NZ Conservation Foundation Citation and a Perth Tourism & Aviation Scholarship. On Australia Day 2010 he was awarded the Medal of the Order of Australia for his service to the hospitality and tourism industry, education and the development of ecotourism.

Wendy E Dowling

Headshot Wendy DowlingDiploma Personnel Management, Diploma Natural Medicine, Diploma Herbal Medicine

Wendy has over 30 years experience in tourism, marketing and natural health. She has worked in Australia and New Zealand in the areas of marketing, natural health, tourism and the environment. She has marketed a leading Western Australian wine throughout Australia, Japan and Europe and in the mid 2000s she worked as a Naturopath in natural health and women’s health clinics. Working as a Director of Ideology she provides complementary advice to Ross through her expertise in marketing, women’s issues and natural medicine.

In recent years she has worked in Western Australia’s Department of Environment & Conservation in a variety of roles.

Together she has led international tours to a number of countries, is a seasoned cruise ship lecturer, and works with Ross in providing quality seminars, workshops and international conferences.

Peter French

Peter FrenchPeter is a disciplined management professional with over twenty five years experience in the travel and tourism industry.

Peter brings to Ideology over 15 years experience in the cruise industry where he performed a variety of management roles with the world’s third largest cruise line Star Cruises/Norwegian Cruise lines including the development of the fly/cruise market from South Africa to Asia. Peter is an executive committee member of FACET the Forum Advocating Cultural and Ecotourism and a member of SKAL Perth since 1999, SKAL is an international organization of tourism industry professionals. He is officially appointed as an adjunct lecturer at Edith Cowan University, school of Marketing, Tourism and Leisure at the Joondalup campus.

Steve Martin

Headshot Steve MartinSteve Martin retired from a 35 year career with the United States National Park Service (NPS) where he managed all aspects of parks and protected areas. Martin’s most recent position was superintendent of Grand Canyon, a 1.2 million acre park with 500 employees. Annually Grand Canyon receives 4.5 million national and international visitors and produces over $250 million in direct tourism dollars. As superintendent, Martin completed an array of significant park management and tourism initiatives. He implemented highly successful park resource protection and restoration programs, innovative visitor access projects, employee training programs, established positive relationships with Native Americans and improved the economic wellbeing of communities around the park. He also has a strong background in providing training for employees, businesses and communities in sustainable tourism development, interpretation and education, resource protection and rule enforcement, landscape tourism planning and community relations.

Cyd Martin

Headshot Cyd MartinCyd Martin, Ph.D., is a cultural anthropologist with extensive experience working with indigenous cultures and protected areas including all aspects of area management, eco-tourism and cultural based tourism. She received her Ph.D. from the University of Alaska Fairbanks in 2001, and has managed cultural resources, park/tribal issues, and tribal-related parks for the United States National Park Service (NPS) for twenty-five years. Areas of key expertise include establishing and managing protected areas and integrating indigenous rights and concerns into the management of these areas. Establishing and maintaining cultural based tourism services incorporating local and cultural economic opportunities into protected area management. These tourism undertakings include lodging, guiding, merchandising, facilities development, ecosystem restoration, and protection of cultural resources. She has developed plans and negotiated agreements on park and landscape area programs. She also has trained managers and employees in integrating cross-cultural concerns into tourism programs.

© 2010 Ideology. All rights reserved. Disclaimer. Web Design and Development by ottimoto.